Custom Presentation & Newsletter Designs

Project Overview – Showcasing the CirrusDx Difference

Role: Graphic Designer, Instructional Design Support
(Timeline: various | Tools: Midjourney, Nano Banana, Canva, Adobe Creative Suite)

The Vice President of Clinical Services at CirrusDx needed visually compelling and story-driven presentation and newsletter materials to highlight the company’s clinical excellence at conferences and within the clinical chemistry community. Traditional medical communications often lean heavily technical and text-based, so the challenge was to bring warmth, creativity, and visual storytelling to complex scientific topics—making them both credible and captivating.

As Graphic and supporting ID, I helped with the creative strategy and production for multiple presentation decks and newsletters, using modern AI design workflows to accelerate iteration without sacrificing quality. Leveraging MidJourney, Canva, and Adobe Creative Suite, I produced themed, cinematic, and character-driven visuals that transformed ordinary lab communications into experiences that felt fun, relatable, and memorable. From the “Microbiology Avengers” newsletter to the “Get Off the Bench” presentation series, each piece balanced scientific rigor with narrative personality, humanizing lab culture and inspiring pride among clinicians and scientists alike.

The project received outstanding feedback from leadership and participants, who praised the creative direction for “bringing life” to the technical work of diagnostic microbiology. It’s now being used as a creative benchmark for future CirrusDx communications and scientific engagement efforts.

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The Results

Strong stakeholder enthusiasm, high engagement, and repeated use across presentations proved the impact, showing that even clinical communications can inspire when design blends clarity, storytelling, and science.

Project Highlights

  • Snowball Fight — Interactive Learning Activity

    Snowball Fight — Interactive Learning Activity

    A fun, participatory activity slide embedded within a presentation to encourage engagement during a live team-building session. AI Characters were used to create humorous scenarios and encourage play. It was a hit, and the design modeled how to foster collaboration and creativity even in highly scientific environments.

  • Get Off the Bench — Building Great Lab Teams

    Get Off the Bench — Building Great Lab Teams

    A cinematic, story-driven presentation designed to inspire leadership and collaboration in the lab. Blending Pixar-style visuals with real clinical insights, this deck transformed a routine professional talk into an emotional call to action for scientists to “get off the bench” and build stronger, more connected teams.

  • The Microbiology Avengers — Storytelling Through Science

    The Microbiology Avengers — Storytelling Through Science

    This themed newsletter turned the clinical research community into comic book heroes, using stylized AI-generated artwork to celebrate the accomplishments of microbiologists. The result was both playful and empowering, reframing scientific excellence as a story of heroism and collaboration.

  • The Microbiology Avengers Continued — Narrative Engagement

    The Microbiology Avengers Continued — Narrative Engagement

    By weaving scientific concepts into a superhero-style narrative, this internal publication delivered professional updates with humor and energy. The comic format captured readers’ attention instantly and brought personality to an otherwise technical community communication.

  • Postdoc Times — Community in Focus

    Postdoc Times — Community in Focus

    Designed as a bright, community-centered wrap-up issue, this newsletter celebrated professional milestones and life events within the CirrusDx and partner research community. Clean layouts and vibrant color coding made it approachable, human, and easy to digest, encouraging repeat readership and contribution.

  • Learnable Media Holiday Feature — Valuing Partnership

    Learnable Media Holiday Feature — Valuing Partnership

    A holiday-themed, film-inspired greeting that showcased Learnable Media’s creative capabilities and brand polish while maintaining visual consistency with CirrusDx’s storytelling tone. The composition demonstrated how AI tools and 3D-inspired rendering can elevate corporate communication into shareable, emotionally resonant media. This image was taken from a Christmas card we created for our Client.

Key Takeaways
Transforming Clinical Communication into Engaging Visual Storytelling

Impact:
This project elevated CirrusDx’s internal and external communications from traditional scientific updates to visually captivating narratives. By blending art, humor, and storytelling, the newsletters and presentations achieved exceptional engagement—proving that even clinical content can spark excitement when paired with cinematic design and emotional intelligence.


Lessons Learned:
Designing for a scientific audience doesn’t mean sacrificing creativity. I learned that by introducing narrative structure and modern AI design workflows, complex information becomes more relatable—and more memorable—without compromising accuracy or professionalism.


Strengths Demonstrated:
This project showcases my ability to translate dense clinical concepts into visually dynamic and emotionally resonant media. It highlights strengths in brand storytelling, rapid AI-assisted prototyping, creative direction, and cross-disciplinary collaboration between scientific and creative teams.


Reflection:
What began as a simple design request evolved into a visual storytelling framework that CirrusDx continues to build upon. It reaffirmed my belief that great design isn’t just about decoration—it’s about connection, and helping people see their science, their story, and their impact in a new light.