The CirrusDx Difference elearning

Project Overview – Showcasing the CirrusDx Difference

Role: Creative Lead, Multimedia Designer, and Storyline Developer
(Timeline: 6 weeks | Tools: Storyline, Canva, ElevenLabs, Envato Elements, Adobe After Effects, Google Sheets, Custom JavaScript)

CirrusDx needed a compelling “101” training module to introduce new distributors and internal staff to who they are, what sets them apart, and how their services outperform competitors in the diagnostics space. I designed and developed a multimedia-rich eLearning experience that combined storytelling, motion graphics, and interactive exercises to help learners grasp CirrusDx’s differentiators, products, and customer focus.

Built in Articulate Storyline with supporting visuals from Canva and After Effects, the course paired professional voiceover from ElevenLabs (with a custom workflow I invented for better realism) with subtle gamification and practice activities. The launch received such positive feedback that CirrusDx is now expanding the module into a Just-in-Time learning series, confirming its value as both a foundational and scalable training asset.

The Results

Strong learner enthusiasm, repeat participation, and glowing stakeholder feedback confirmed the module’s impact… proof that clear storytelling and immersive design can transform company orientation into genuine brand advocacy.

Project Highlights

  • Rapid Storyboarding – Innovating the eLearning Design Process

    Rapid Storyboarding – Innovating the eLearning Design Process

    I streamlined the UX/UI and branding workflow by designing directly in Canva, producing storyboards at record speed without sacrificing polish. This approach enabled faster stakeholder feedback and approvals compared to traditional Adobe or Figma-based design cycles.

  • Seamless Development – From Storyboard to Storyline

    Seamless Development – From Storyboard to Storyline

    Approved storyboards were imported directly into Articulate Storyline, accelerating development and maintaining visual consistency from concept to delivery. This workflow cut production time dramatically while preserving creative intent throughout the build.

  • Motion Graphics Hook – Setting the Tone for the Experience

    Motion Graphics Hook – Setting the Tone for the Experience

    A high-end After Effects motion graphics video opened the module, immediately immersing learners in the CirrusDx story. The cinematic intro reinforced the company’s mission and positioned the training as a professional, brand-elevating experience.

  • Custom Data Tracking – Building a Future-Ready Learning Ecosystem

    Custom Data Tracking – Building a Future-Ready Learning Ecosystem

    With CirrusDx still maturing its learning infrastructure, I implemented custom JavaScript tracking connected to Google Sheets for real-time learner data capture. This prototype strategy lays the foundation for a scalable Learning Record Store (LRS) integration as their content library grows.

  • Traditional vs. CirrusDx Comparison – Visualizing the Advantage

    Traditional vs. CirrusDx Comparison – Visualizing the Advantage

    A side-by-side process map contrasts standard culture methods with CirrusDx’s faster molecular workflow. This visual storytelling technique clearly communicates how the company shortens turnaround times while improving diagnostic accuracy.

  • UTIP/polyMIC Overview – Exploring a Flagship Innovation

    UTIP/polyMIC Overview – Exploring a Flagship Innovation

    An interactive overview highlights CirrusDx’s breakthrough UTI testing technology and its impact on patient outcomes. Learners click through icons to explore timing, collection methods, and differentiators that define CirrusDx’s unique approach.

  • Elevator Pitch Practice – Building Confident Brand Advocates

    Elevator Pitch Practice – Building Confident Brand Advocates

    Learners craft and deliver short sales pitches tailored to specific healthcare professionals. This interactive exercise helps new staff and distributors internalize CirrusDx’s value proposition while practicing real-world communication skills.

  • Get to Know Our Tests – Foundational Product Familiarity

    Get to Know Our Tests – Foundational Product Familiarity

    This section introduces the company’s core diagnostic panels in an approachable, visually consistent layout. By blending friendly iconography with plain-language explanations, the design makes technical information accessible to non-scientific audiences.

  • Meet the Competition – Understanding Market Positioning

    Meet the Competition – Understanding Market Positioning

    Learners review how CirrusDx stacks up against industry leaders like Labcorp and Quest Diagnostics. The screen encourages strategic awareness—helping learners articulate CirrusDx’s strengths in innovation, speed, and personalized service.

Key Takeaways
Turning Company Knowledge into Brand Confidence

Impact:
The CirrusDx Difference redefined how new distributors and staff learn about the company’s value, services, and competitive edge. The module received overwhelmingly positive feedback from both leadership and learners, leading to plans for expansion into a Just-in-Time learning series, a clear signal that the experience resonated and delivered business value.


Lessons Learned:
Creating a foundational training experience for a young company required agility and innovation. I learned that designing scalable systems like lightweight tracking via Google Sheets and modular Storyline builds can accelerate deployment even before a formal LMS or LRS is in place.


Strengths Demonstrated:
This project highlights my ability to blend instructional design, multimedia storytelling, and technical strategy into a unified learning experience. It showcases strengths in UI/UX innovation, rapid prototyping, motion graphics, and data-driven design, all aligned to brand storytelling and learner engagement.


Reflection:
What began as a simple brand orientation evolved into a flagship learning asset that communicates CirrusDx’s purpose and culture with clarity and pride. It reinforced my belief that even small or emerging organizations can achieve enterprise-level learning experiences through creativity, speed, and strategic design thinking.