Powerfest: A Global 2-day virtual learning conference

Project Overview – Powering Global Learning at Scale

Role: Creative Lead, Graphic Designer, Multimedia Developer, and Storyline Developer
(Timeline: 3 months | Tools: vFairs, Storyline, Canva, Adobe Creative Suite, Office 365)

The World Bank’s training team wanted to host a virtual global conference that would upskill professionals across continents in Microsoft Office 365 and emerging technologies like Artificial Intelligence. The event, PowerFest, was designed to celebrate and accelerate a culture of continuous learning, giving global staff access to cutting-edge Office tools, AI insights, and collaborative learning experiences in one connected digital space.

As Creative Lead and Technical Partner, I worked directly with vFairs to design and implement branded user experiences inside the virtual conference platform, aligning with World Bank’s global identity. I also developed 26 custom eLearning modules and 26 AI chatbots in just two days, templating and supporting presenters while ensuring each module delivered consistent, interactive, and accessible content across languages and regions.

With more than 2,000 global participants and nearly 40 hours of new learning content, PowerFest became a highly visible success—so impactful that it’s now an annual event at the World Bank, setting a new standard for virtual learning conferences at global scale.

The Results

Exceptional engagement, global reach, and lasting impact, over 2,000 participants, 40 hours of new learning, and overwhelmingly positive feedback proved that thoughtful design and technical precision can turn a virtual conference into a world-class learning experience that continues to inspire year after year.

Project Highlights

  • Global Learning, Virtually Connected

    Global Learning, Virtually Connected

    The virtual auditorium served as the heart of PowerFest, where thousands of global learners gathered daily for keynotes, live sessions, and networking. Designed with immersive 3D visuals and intuitive chat features, it transformed remote attendance into a truly global classroom experience.

  • Gamified Engagement That Inspired Action

    Gamified Engagement That Inspired Action

    A live leaderboard recognized engagement, collaboration, and learning achievements throughout the event. This simple addition sparked healthy competition and kept energy high from the opening keynote to the closing session.

  • Designing a Digital World Bank Campus

    Designing a Digital World Bank Campus

    I collaborated directly with vFairs to design and brand multiple interactive environments, each serving as a navigation hub, lounge, or exhibit hall. The virtual spaces balanced World Bank’s global identity with practical UX, helping attendees seamlessly move between sessions and resources.

  • Template That Empowered 26 Creators

    Template That Empowered 26 Creators

    To streamline development, I built a branded PowerFest presentation template that guided presenters in scripting, designing, and recording their sessions. Paired with mentorship calls and AI-assisted writing prompts, this workflow enabled 26 global SMEs to create consistent, polished learning modules at scale.

  • AI-Powered Learning Companions

    AI-Powered Learning Companions

    Every eLearning module included a custom chatbot, enabling participants to ask questions, clarify concepts, and explore topics more deeply. These micro-AI assistants turned static modules into dynamic, adaptive learning experiences.

  • Rapid Development at Scale

    Rapid Development at Scale

    I developed and published 26 asynchronous Storyline modules within 48 hours, each featuring custom media, narration, and interactivity. The consistent branding and visual design created a unified learner experience across every course, from AI in Excel to Presenter Tips in PowerPoint.

  • Connecting Faces with the Festival

    Connecting Faces with the Festival

    To personalize the experience, I designed speaker intros that featured presenters and moderators in branded virtual backgrounds. These friendly, high-quality video clips helped humanize the conference and create a sense of community despite the distance.

  • Example Storyline Template - AI Tools in Excel

    Example Storyline Template - AI Tools in Excel

    Focused on future-ready skills, this session showed learners how to integrate AI into everyday Excel workflows. The engaging, self-paced format helped users immediately apply what they learned to real data problems.

Key Takeaways
Empowering Global Learning Through Design and Innovation

Impact:
PowerFest demonstrated that large-scale virtual learning events can feel vibrant, personal, and deeply engaging when design and technology align. The conference brought together over 2,000 World Bank professionals across the globe, delivering 40+ hours of interactive sessions, 26 custom modules, and an unprecedented sense of community around learning.


Lessons Learned:
Designing for a global, asynchronous audience required precision, empathy, and adaptability. I learned that creating consistent templates, AI-assisted content tools, and conversational learning bots not only streamlined production but also empowered presenters and participants to engage meaningfully with the content.


Strengths Demonstrated:
This project highlights my ability to lead creative direction and large-scale digital execution, merging instructional design, UX strategy, and technical integration. It showcases strengths in rapid content development, visual branding, cross-functional coordination, and the ability to balance enterprise polish with creative innovation under tight timelines.


Reflection:
What began as a virtual event quickly evolved into a model for how global organizations can democratize learning through accessible, scalable design. PowerFest reinforced my belief that the future of enterprise learning lies at the intersection of creativity, community, and intelligent automation.